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Ebook - "How to...
Plan a Successful New Business"
Overview
“How to…Plan a Successful New Business” is
a professionally written 12,000 word, 28 page e-book written to
assist business planning.
Everyone is told
to write a business plan before they start, but how on earth of
you actually go about it? How do you turn your idea into something
real? How do you know if it will work out? How do you know if you
will make a million or lose a million?
This guide has been
written from a very pragmatic point of view looking at actually
planning why and how your business will succeed, and how to plan
around anticipated problems. This is about realistic entrepreneurial
planning on the back of napkins, the process that should precede
the writing of a polished "pitching plan" for the digestion of
the bank manager and potential investors.
Case study examples
are used to show how to think about your new business, how to assess
and minimise the risks, how to identify and play to your strengths
and avoid your weaknesses. The point is to make you think critically
about why and how your new business will work and why well before
you take any significant risks with your money and time. Hopefully
you should find the approach helpful in applying it to your circumstances
a rather refreshing change to simply providing you with a list
of tools and strategies.
The guide has been
written from the point of view of advising someone contemplating
starting their own business for the first time. Many of the themes
discussed are equally applicable to business planning within an
established small or medium sized business.
We start by looking
at your own skills, and some basic business plans for a service
and a product based businesses. We then look, using real world
examples at some successful business strategies and why they work
in practice. We look at why some business strategies have natural
success built in, and why some will always be a struggle to succeed,
referring back to our two example businesses.
The finance section
goes through how to go about practically estimating costs and sales
revenue. Crucially it considers the risk of starting a new business,
and how to minimise the financial risks through proper planning
and thinking about your business. Cash flow and financing issues
are also reviewed.
In the last section
we look at testing the business model and how to go from a plan
to practically starting up a new business, concluding on a look
at what is success and failure, and why a true entrepreneur never
really fails.
The full contents are listed below.
Author
The author of this guide is James Smith, a Chartered
Accountant with considerable experience in working with smaller
businesses.
Availability
The guide is available to purchase at only £5.99
Delivery is via email within 24 hours of receipt
of cleared funds. Please ensure the email address you give is valid
or you will be unable to received the report.
Technical
Requirements:
-A pdf reader such as Adobe Acrobat reader.
Download: Adobe Acrobat Adobe
Acrobat
The guide is delivered via email. The files total
approximately 105KB.
Full
Contents
INTRODUCTION
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2
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SO WHAT ARE YOUR KEY SKILLS?
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3
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THE BASIC PLAN
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5
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Simon's Example Basic Retail Plan
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5
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Sally's Example Basic Services Plan
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5
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BUSINESS STRATEGIES
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6
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Competing on Price
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7
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Competing on Quality
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8
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Successful Strategies
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10
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Applying a Strategy to your Business
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10
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THE EXIT STRATEGY
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13
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Make it Big
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13
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Grow then Sell On
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13
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Small is Beautiful
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14
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FINANCIAL VIABILITY
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15
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Estimating Costs
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15
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Estimating Sales
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16
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Managing Risk
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17
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Cash Flow
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19
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Financing the Business
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20
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MAKING THE DECISION TO START YOUR BUSINESS
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22
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Second Opinion
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22
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Testing the Model
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22
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The Right Level of Planning
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23
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Making the jump from employment
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24
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SUCCESS AND FAILURE
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26
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WHERE TO GO FROM HERE
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27
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Suggested Next Steps
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27
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Where can you turn for more help?
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27
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APPENDIX ONE: About James Smith, Chartered Accountant
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28
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